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 National Institutes of Health (NIH) Public Information and Communication Services (PICS) |
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COMMUNICATIONS RESEARCH
As the success of many of Danya International's projects relies on the
skillful transfer of information, our staff has developed depth and
expertise in the area of communications research. Since the vast majority
of Danya's products are science-based, more than 20 recent grants and
contracts have required literature reviews and analysis. In addition,
Danya has demonstrated experience in identifying target audiences and
developing targeted messages, using focus groups to test messages, assessing
reading levels, and working with peer group members of target audiences
in message development. In each case, Danya staff members developed
and implemented overarching research methodologies. Our staff also offers
expertise in human subject research ethics and issues and maintains
an Institutional Review Board for human subjects research.
MEDIA ANALYSIS AND OUTREACH
Danya International has conducted media analysis, strategic planning,
media purchasing, and outreach efforts in such diverse areas as the
promotion of confidential HIV testing, teen smoking cessation campaigns,
and recruitment of personnel for the Military Sealift Command (MSC)
project. These initiatives have required segmenting plans to reach unique
target audiences and detailed planning to coordinate special events
and activities. Our marketing and media staff members have successfully
defined media targets and developed strategies that have captured these
unique, hard-to-reach markets.
INFORMATION AND REFERRAL
Danya International provides information and referral services for a
number of projects that serve grassroots organizations, consumers, small
businesses, researchers, and other professionals. Topic areas have included
substance abuse treatment and prevention, STDs/HIV, hepatitis, and grant-writing
opportunities and support. Danya offers expertise in a full range of
information and referral modalities, including online Web site portals,
e-mail, and listservs, as well as personalized, face-to-face meetings,
training events, and conferences. Our staff closely oversees the look
and feel of the information we disseminate, ensuring that it is tailored
for the target audience. Personal and user-friendly customer service
is always a high priority.
OUTREACH/PROMOTION
Danya International provides full-service support to plan, coordinate,
and implement outreach and promotion initiatives to meet our clients'
needs. Danya manages all aspects of creative concept development, including
print, radio, TV, and outdoor PSAs and commercial advertisements, as
well as booth displays for job fairs and trade shows. Our staff also
assesses the effectiveness of publications and ads through various tracking
and monitoring activities to maximize cost efficiency.
OUTREACH TO MINORITY/UNDERSERVED POPULATIONS
Danya International has developed numerous products and services targeted
to minority and underserved populations, including African Americans,
Hispanics, youth, the elderly, and at-risk populations. We have produced
videos, Web sites, TV and radio ads, curricula, and other materials designed
to educate specific populations and promote healthy behaviors. We believe
it is imperative to involve the target population in development efforts,
from the early conceptual stages through to implementation. We thoroughly
test ideas and concepts with opinion leaders to ensure that we reach
our intended audience. Danya's multilingual staff members have created
Spanish-language versions of many of our products. Our philosophy incorporates
the belief that multi-ethnic, multi-talented staff members, consultants,
and subcontractors generate truly relevant products and services.
PRODUCT DEVELOPMENT
Danya International brings together science, technology, and creativity
during the product development process. Through numerous Small Business
Innovation Research (SBIR) projects, Danya has developed a systematic
approach to product development that is unparalleled in consulting management
firms. Our talented in-house staff allows us to use a multifaceted team
approach that blends the best ideas of researchers, public health specialists,
marketing professionals, writers, and design staff members. These individuals
are supported by state-of-the-art technology and systems. The value
of our user-friendly products is evidenced by the awards we have received
for the development of top-quality commercial products.
GRAPHIC DESIGN
Danya International's talented graphic design staff has extensive experience
in print and multimedia graphic arts, allowing us to offer a full range
of products in any media desired by the client. In addition to their
technical talent, staff members are immersed in health- and education-related
projects and are therefore knowledgeable concerning the content and
messages the client wishes to convey. In addition to standard print
and multimedia design, Danya offers original 2-D and 3-D animation and
characters. Our process ensures quality and creativity in every aspect
of print and production, from brainstorming and concept development
through storyboarding to creation of the final product.
COMMUNICATIONS MEETING/CONFERENCE SUPPORT
Danya International offers a complete range of meeting and conference
support services. From event conceptualization and program design to
marketing and onsite management, Danya has the expertise to handle your
event. Led by the Director of Meetings and Conferences, our certified
meeting and conference planners provide consistent, high-quality logistical
support, regardless of meeting size or complexity. We bring to our clients
more than 50 years of collective meeting management experience in corporate,
government, and association events. Our successes include conferences,
seminars, trade shows, training courses, press receptions, product launches,
award programs, board meetings, and international symposia. In addition,
Danya has negotiated deep discounts for a wide range of travel and hotel
services, making our support services for meetings unusually cost-efficient.
DATABASE DEVELOPMENT/MANAGEMENT
Danya International develops customized databases to handle complex
logistical and administrative support activities, including monitoring
and tracking systems, mailing and listserv-related functions, outreach
and support activities, and research and statistical support. We use
state-of-the-art software programs for the platforms required so that
we can tailor the program to meet fully the needs of the end user. We
also skillfully address the needs of administrators and researchers
for critical information in short time frames. Danya has developed many
electronic reports and other user-friendly tools for specific inquiries.
We ensure that the necessary levels of security are in place for both
closed-system and open-system Web-based programs. Our staff has extensive
experience seamlessly integrating reporting systems with off-the-shelf
accounting software and proprietary systems.
WEB DESIGN, DEVELOPMENT, AND MANAGEMENT
The unique integration of interactive media and Web design with health
communications distinguishes Danya International from our competitors.
Our staff includes five multimedia programmers and designers who work
in the latest media, including Flash and Shockwave. Their expertise
ranges from search engine coordination to streaming audio/video and
banner ads, as well as chat rooms and listservs. Our design staff is
known for the ability to develop Web sites that convey the clients' messages
in an appealing manner, while building in usability. In the past year,
Danya has developed numerous interactive, engaging Web sites that provide
information and promote behavior change. In addition, we develop online
courses for a number of audiences, originating the concept and content
development processes and continuing with Web design, online payment
systems, certification, and maintenance.
For more information about Danya's IDIQ services, contact Kim Williams
at (301) 565-2142 or kwilliams@danya.com.
For information about the NIH IDIQ Task Order Contracts, visit NIH's
Web site at http://dssa.od.nih.gov/pics/.
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