Advertising & Integrated Marketing Solutions (AIMS)

One of the hallmarks of Danya is our ability to develop and manage innovative Web sites and online databases for health promotion and education. We use technology not only to facilitate information exchange, but also to enhance human interactions. Our approach applies the expertise of professionals with a wide range of skills, including information and systems architects, Web site developers, programmers, database analysts, content experts, graphic designers, writers, and editors. As project teams collaborate, they determine the most effective uses of design, content, and technologies to reach specific target audiences. We skillfully communicate our clients’ messages by applying the latest technologies, while maximizing clarity and ease of use.

Danya will assist agencies in developing strategies to provide the maximum use of its Internet capabilities. Typical tasks may involve the consultation, development, and implementation of the following typical Web-based tasks:

• Web Site Design and Maintenance Services
• Search Engine Development
• E-mail Marketing
• Interactive Marketing
• Web-Based Training
• Webcasting
• Videoconferencing via the Web
• Section 508 Compliance, including Captioning Services
• Online Media Management
• Related Activities to Electronic Marketing Services

Danya is able to provide all phases of Web-Based Marketing that may be required. Danya may also provide content and execution of product in more than one language and in accessible formats for the physically challenged, i.e., Section 508 requirements for Web-Based Marketing Services.

In addition, Danya will provide media in a format that is compatible with the ordering agency’s software requirements as well as continual Web site updates and maintenance, as required.

541-4B: Video/Film Production Services
Danya provides services that will inform the public and Government agencies about the latest products, services, and/or issues. Typical tasks include writing, directing, shooting, arranging for talent/animation, narration, music and sound effects, duplication, distribution, video scoring, and editing. Filming in studios, on location, live shows, or events may be required. Various output formats will be provided in accordance with the agency’s request, which may include: industry-standard formats, DVD, CD-ROM, and video streaming development.

SIN 541-5: Integrated Marketing Services
Danya designs and implements breakthrough solutions through the creative use of new media communications, information technology, and evidence- and audience-based research. Danya’s products and services capture the power of the electronic revolution, leveraging new technologies to engage, educate, and unite individuals, organizations, and governmental entities, particularly in the health arena. At the heart of Danya’s expertise is technology transfer?the ability to translate an understanding of research and best practices into sound, relevant, targeted, and timely products, messages, and services. Danya has a strong record of developing effective and creative health promotion materials, informational Web sites, as well as providing health care professional trainings, grassroots outreach, graphics design, media buying, media management, and meeting and conference planning. In addition, Danya has substantial expertise in database development, state-of-the-art multimedia applications, information tracking and reporting, and evaluation and assessment.

Danya offers Federal agencies a complete solution that integrates all services found under the AIMS SINs. Services offered under this SIN include the creation of comprehensive solutions using strategically targeted marketing plans that include full-service execution of a complete advertising and integrated marketing campaign.

For more information about Danya's services under the GSA Schedule, please contact Kim McCarley at (301) 565-2142 or gsa@danya.com.

For information about GSA schedules, visit GSA's Web site at www.gsa.gov.