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Danya to Unveil “The Super Nutri-ventures of Jasper & Kiki™” at 7th Annual KidScreen Summit in New York City Animated TV/Video Series on Obesity Prevention Previewed to Kids Industry Silver Spring, Maryland (February 7, 2006) – Danya International, Inc., a health communications and technology firm delivering breakthrough solutions for public health and education, will introduce its innovative approach to obesity prevention with the premiere of an interactive animated TV/video series, “The Super Nutri-ventures of Jasper & Kiki™.” This TV/video series targeting youth ages 5 to 10 years will be presented to the kids entertainment industry during the 7th Annual KidScreen Summit in New York on February 8-10, 2006. "The KidScreen Summit is an ideal forum to launch our strategy for addressing the growing problem of childhood obesity in America," said Jeff Hoffman, Ph.D., President/CEO and Executive Producer. "Educating children at a young age through an entertaining TV series is an excellent way to motivate kids to eat healthier foods and to promote physical activity.” Co-Producer Daniel Pohl says, “This unique program combines the latest in 3D animation technology, public health research and education, and the immense talent of our creative team to create superheroes for health. Nutriboy™ and his little sister Nutrigirl battle the evils of overeating, poor nutrition, and little exercise. Not only is the series fun to watch, but it also seeks to motivate the child to tap his/her superhuman strength to fight against obesity by eating nutritious foods and exercising regularly." With seed funds from the National Institute of Diabetes & Digestive & Kidney Diseases of the National Institutes of Health, Danya began development of this eight-episode interactive TV/video series targeting children ages 5 to 10 years. The stars of the series are Jasper, aka Nutriboy™, and his sister Kiki, aka Nutrigirl, who fight the evil Larry “Lumpy” Dumpfelder whose mission is to bring down Nutropolis by making its residents weak and unhealthy. In each episode, Jasper dons his Nutriboy™ superhero outfit and encourages the viewers to join him in the fight against obesity. “The Super Nutri-ventures of Jasper & Kiki” has already earned high praise. According to 7-year-old Jebbie Besecker, “I like it! I want to see the movie.” The 7th Annual KidScreen Summit – Where The Best In Kids Connect, is being held at the Hilton New York from February 8-10. The three-day event will feature conference sessions and networking opportunities with the leaders in the kids entertainment industry. For additional information, please contact: About Danya International, Inc. Danya creates, delivers, and evaluates innovative behavior change strategies that empower people of all ages and from all walks of life to live healthier and better educated lives. The company provides breakthrough services in the areas of public health communication, research and evaluation, information technology, education and training, program management support, and health product development. Founded on the guiding principles of integrity, quality, and creativity, Danya helps its public and private-sector clients to develop research-based tools and campaigns that communicate clear, concise, and effective health messages across all media forms. Founded in 1996, Danya is based in Silver Spring, Maryland. To learn more about the company, visit www.danya.com.
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